Jay Acunzo*, yes, with an asterisk, is a newsletter creator, marketer and storyteller trying to demystify the creative process and break the norms of the creative field.

And he talked about his version of creativity on The Newsletter Nerd Show, a podcast hosted by Akshaya Chandramouli. He explained why it’s good to be messy, how the asterisk represents his work, and what it takes to become someone’s favourite.

This article summarizes that podcast episode. Keep reading…

Be boring

The conversation began with beliefs regarding creativity.

A popular notion is that to be creative you’ve to do something so different that it’s noticeable.


Dan Nelken calls himself Chief Creative Ding Dong. No, he doesn’t create piano music; he’s a copywriter.

And he talked about his creative journey on The Newsletter Nerd Show, a podcast hosted by Akshaya Chandramouli. He told why he gave himself the title, how a course inspired him to create his newsletter, and what influences his creative habits.

This article summarizes that podcast episode. Keep reading…

Be unapologetically yourself

If you want to be a creative ding dong, the first thing to keep in mind is: you can’t be a creative ding dong. It’s only him. Dan.

You have to be yourself, something…


Alibaba’s e-commerce sites offer an unparalleled variety of goods to consumers. Its logistics offering ensures those goods are delivered quickly and reliably. And the company’s finance subsidiary ensures that buying on Alibaba is easy and worry free.

Below, I’ve listed my favourite quotes, which I picked from the book — Alibaba: The House That Jack Ma Built.

1. Customers first, employees second, and shareholders third.


Why do Freelancers Need to Market Themselves

Freelancers need a lot more skills than their work-related competencies. Communication, time scheduling and finance management are a bunch of important ones. The skill of marketing oneself is another.

Yes, self-promotion is essential if you want to be successful like Jerry. Jerry who?

Oh, he is the travel photographer I follow on Instagram. Whether someone needs to feature wildlife, document tribes or book venue for a destination wedding, he is the guy. He works with hoteliers, trip planners and travel bloggers across the world.

And he promotes his skills through Instagram posts. …


Lessons learnt in Seth Godin’s Purple Cow

Purple Cow is a marketing concept, which Seth Godin introduced in his book “Purple Cow”. The idea is to build things worth noticing right into your products or services.

The Purple Cow theory is Godin’s addition to the traditional five P’s of marketing — product, price, place, promotion and people.

And here’s what I learnt from the book -

1. Find things that are “just not done” in your industry, and do them.


Ghostwriters do the heavy lifting behind the scenes

“Pas du tout,” replied Poirot tranquilly. “Japp and the local inspector will divide the credit between them. But” — he tapped his pocket — “I have a cheque here, from Mr Opalsen.”

That was an excerpt from one of the short stories by Agatha Christie.

Detective Hercule Poirot solved a case, but the credit goes to the local police. He got his cheque though, and now, on his way back home with his friend Captain Arthur Hastings.

But what has that story to do with ghostwriters? Well, that’s how ghostwriters are.

Continue reading to know how do ghostwriters work, and…


(This article is a part of the Online Freelancing series.)

Timely payments are something every freelancer worries about, and more so, when you’re freelancing online. You don’t get to meet your clients face-to-face, and that’s sure to raise the level of anxiety if the payment is delayed.

Well, apart from having a freelancer agreement in place and wishing you don’t fall in the soup, there isn’t much to do. However, having a payment method for freelancers that you can trust would give some comfort. But which one should you choose?

Here are a few methods that my clients have used…


(This article is a part of the Online Freelancing series.)

I started freelancing as a part-time venture, working with 2–3 clients at most. I would write when they had something for me, else lie around with a book. But writing became an addiction soon, and I couldn’t imagine myself being away from it.

And the trouble started. Initially, I would keep all the schedule and deadlines in my big head above, but as the numbers grew, I had a hard time remembering everything.

Project management apps like Asana and Trello would have been the way to go. I, however, needed…


(This article is a part of the Online Freelancing series.)

Whatever business or job you’re in, you need to manage a lot of documents, and the same is true for freelancing. Contracts, agreements, briefs, strategies, invoices, receipts and who knows what else you might need on a day-to-day basis.

And when your clients are somewhere far-off, printing the documents, signing them and then scanning them back for emailing is too much for non-tech-savvy freelancers. So, here’s a quick guide to put your signature on documents without any hassle.

By the way, it will be helpful even if you aren’t a…


(This article is a part of the Online Freelancing series.)

People come across invoices every day, whenever they buy products or services. Still, when it’s time to create an invoice for the services they provide, many get nervous.

And when you’re into freelancing, you have to know it all. Apart from the services you provide, you also have to outline a freelancer agreement, negotiating what you deserve, delivering the project on time and then, ensure that you get paid.

But no matter how complicated it may look, designing an invoice is one of the easiest things in freelancing. …

Abhijeet Kumar

Your Quirky Content Creator and Marketer. Find me at www.lazywriter.in

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